Why Ryan only wrestles 157-pounders

Why Ryan only wrestles 157-poundersby: Scott A. HartleyPublished on: 16/12/2025

Email marketers ignore “weight classes” by sending the same message to everyone. Segmenting by subscriber behavior - new, engaged, buyers, or cold - matches the right message to the right people and dramatically improves results.

Email MarketingSegmentationConversion Optimization
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Why Ryan only wrestles 157-pounders

Billy Gene roasted every marketer with this sentence

Billy Gene roasted every marketer with this sentenceby: Scott A. HartleyPublished on: 21/10/2025

At the LevelUp Summit, I was reminded to “see things differently.” If you have an email list and aren’t profiting from it, you’re not unlucky—you’re un-serious. Treat it like an investment portfolio and watch your revenue grow.

Marketing StrategyEmail MarketingPersonal Growth
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Billy Gene roasted every marketer with this sentence

Daniel Radcliffe's genius revenge on the paparazzi

Daniel Radcliffe's genius revenge on the paparazziby: Scott A. HartleyPublished on: 19/08/2025

Daniel Radcliffe beat the paparazzi with boring consistency—and that same strategy is the secret to better email deliverability. Here’s how to train inboxes to trust (and deliver) your emails.

Inbox PlacementTrustEmail Marketing
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Daniel Radcliffe's genius revenge on the paparazzi

Why Your HOT List Suddenly Went Cold

Why Your HOT List Suddenly Went Coldby: Scott A. HartleyPublished on: 04/02/2025

If your email engagement is slipping, it’s not just the algorithm—it could be list fatigue. Your audience’s needs are constantly shifting. Want to stay relevant and keep them hooked? Here’s how.

EngagementEmail MarketingContent StrategySegmentation
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Why Your HOT List Suddenly Went Cold