Billy Gene roasted every marketer with this sentence
By: Scott A. Hartley Published on: 21/10/2025At the LevelUp Summit, I was reminded to “see things differently.” If you have an email list and aren’t profiting from it, you’re not unlucky—you’re un-serious. Treat it like an investment portfolio and watch your revenue grow.
Daniel Radcliffe's genius revenge on the paparazzi
By: Scott A. Hartley Published on: 19/08/2025Daniel Radcliffe beat the paparazzi with boring consistency—and that same strategy is the secret to better email deliverability. Here’s how to train inboxes to trust (and deliver) your emails.
Why Your HOT List Suddenly Went Cold
By: Scott A. Hartley Published on: 04/02/2025If your email engagement is slipping, it’s not just the algorithm—it could be list fatigue. Your audience’s needs are constantly shifting. Want to stay relevant and keep them hooked? Here’s how.
"Go Back To Bed" Wasn't An Option
By: Scott A. Hartley Published on: 31/12/2024Struggling to keep up with email marketing’s ever-changing rules? Progress isn’t about giant leaps—it’s about small, consistent wins. Want to stay ahead in 2025? Here’s how to make every moment count.
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